Hi, I’m Luis.

A Product Designer and Scrum Master with 6+ years of experience, based in Mexico. I’ve led agile teams and designed digital products, including Hora, a scheduling assistant that ranked among the Top 30 out of nearly 700 projects in Reto Zapopan 2025.

Over the years, I’ve specialized in bridging product design and agile delivery, working closely with talented people across technology, design, and marketing to turn ideas into meaningful products that generate solutions. I enjoy being involved not only in how a product is designed, but also in defining its direction, making decisions, and helping teams move from ideas to execution.

Recently, I started Overkit_, a Press Kit builder created to support musicians and artists, particularly those in independent and underground scenes. Music has been part of my life since my teens through playing in bands, photography, and video. Since 2023, I’ve been building a project around music photography and video, and that community has become an important source of inspiration for many of the products and ideas I create.

Experience

Where I’ve been building in my career.

Recognition & milestones

A few moments I’m proud of.

2026

Hora Top 30 · Reto Zapopan

Acceleration category, out of about 700 projects.

2026

Overkit_ in Early Access

Shaped by moderated usability tests with artists and promoters.

Beyond product

visualist.media ↗

Music, video and photography.

Weekends in the underground music scene: shooting music videos, photographing live shows, and meeting the artists and promoters who end up shaping what I build.