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Overkit_

One link. Everything a promoter needs to decide.

Taking underground pro music artists to the next level.

Overkit_ is a web platform that turns an artist’s story, music, videos, photos, and technical docs into a single press kit, shared with one link. Promoters and press get the full picture at first glance, and artists look as professional as they sound.

Role
Product Designer - Engineer
Timeline
2026 (Q1 to Present)
Platform
Web application
Live site
overkit.pro ↗

Tools

Screen recording of the Flores y Fuego press kit on desktop. The header video plays, the page scrolls through music videos, press photos, flyers, live credentials and releases, then switches to the one-sheet view.
The same Flores y Fuego press kit on a phone, scrolling through the same sections and switching to the one-sheet view.

Challenge

Build a complete product from scratch, as a team of one.

I spent my previous job building with Next.js and shadcn/ui, which kept me close to the Vercel ecosystem. That’s how I found v0 two years ago, when it could only turn prompts into interactive prototypes of my designs. I watched these tools get dramatically better every few months, and I started experimenting on my own.

Then I attended Vercel’s Prompt to Production event in my city and saw how much tighter the GitHub integration had become. That was the push I needed to stop experimenting and build something real.

I knew what to build because of the scene I live in. Music has been part of my life since my teens, through bands and video. In 2023, I committed to music video and photography, and spending every weekend in the industry showed me a gap that underground artists, and sometimes bigger ones, keep running into: presenting themselves professionally to the people who book them.

Black-and-white photo of a person in a black cap and glasses standing at the barrier of an outdoor festival with a camera in hand, next to a covered pallet hanging from a crane, as the crowd looks up.
Black-and-white close-up of an attendee badge in a clear holder on a lanyard, reading v0 Guadalajara, 05.02.2026, Prompt to Production, Luis Santillán.

Research

Press kits, tech riders and stage plots have been essential to the music business for years, but the tools built for them were complex and outdated. So artists made their own PDFs in Word, PowerPoint or design tools, working out layouts and requirements with no guidance. Every kit looked different, was hard to keep up to date, and rarely showed who the artist really was.

That gap matters more every year. Linktree gave artists a simple, consistent home for their fans, but the professional side of the industry still has no standard: nothing made for the producers, promoters, venues and booking teams who decide who gets booked.

Minimal animation of the press kit problem, opening on the words No standard. Word, PowerPoint and a design tool each lay out the same press kit differently. The pages stack up out of line and the file name keeps changing.Minimal animation of the press kit problem, opening on the words No standard. Word, PowerPoint and a design tool each lay out the same press kit differently. The pages stack up out of line and the file name keeps changing.

Constraints

01

Consistency

A cohesive experience across the whole platform.

02

Media handling

Keeping photos and video fast, with optimized storage.

03

Token usage

Building efficiently with AI tools.

Stack

v0Next.js

Web app

v0 with Next.js

shadcn/ui

UI components

shadcn/ui

Supabase

Database & Auth

Supabase

Vercel Blob

File storage

Vercel Blob

GitHub

Version control

GitHub

Vercel

Hosting

Deployed on Vercel

Key Features

  1. 01

    Structured Bios

    Short and long versions, with guided writing, character limits, and best-practice tips.

  2. 02

    Music Integration

    Spotify, Apple Music, and more links in clean, scannable layouts.

  3. 03

    Embedded Videos

    YouTube and Vimeo performances front and center.

  4. 04

    Press Photos

    High-resolution images with photographer credits and usage rights built in.

  1. 05

    Press Quotes

    Words from media, festivals, and fellow artists that build credibility.

  2. 06

    Stats & Metrics

    Listeners, followers, and views, structured for when numbers matter.

  3. 07

    Custom Link

    Each band gets its own address: overkit.pro/kit/artistname.

Feedback & Redesign

I ran moderated usability tests, remote and in person, with solo artists, band members, and promoters. Three findings shaped the redesign:

Remote usability session on a video call. The Overkit_ editor is shared on screen, next to the moderator and a participant, both waving.
A second remote session, with the Overkit_ editor and its completion tips on screen, the moderator, and two participants.

01

Onboarding

New users needed guidance from the start, so a first-run tour now shows how saving and publishing work.
Step 3 of the Overkit_ first-run tour, Save & Publish. In its demo, new text is typed into Our Sound and saves on its own as a draft, while What Promoters See keeps the old text. Publish is pressed, the kit goes live and what promoters see updates.
Onboarding · first-run tour

02

Autosave

Changes now save automatically, replacing the “save draft, then publish” flow.
Overkit_ toolbar with Save draft and a disabled Publish button. Save draft is pressed, loads and saves, which unlocks Publish, and Publish is pressed next.
Before · Save draft / Publish
Overkit_ toolbar with no save button. The status moves between Saving and Saved on its own, and Publish is the only press.
After · Autosave state

03

Post-publish toast

After publishing, a toast offers “Copy link” and “Open” so artists can share right away.
Publish is pressed in the Overkit_ toolbar. A toast rises from the bottom saying “Your press kit is now live!”, offers no next step, and slides away.
Before · Publish, no next step
Publish is pressed in the Overkit_ toolbar. A “Ready to share” toast rises from the bottom with Copy and Open buttons. Copy is pressed and confirms, then Open is pressed.
After · Toast: Copy link + Open

Notes from every test scenario fed into a prioritized roadmap for what comes next.

Feature Backlog: Beta 1.2 - October 27, 2027

Priority 1

7 done

  • Autosave and one Publish action

    Done

  • Auto-upload media on drop

    Done

  • First-login onboarding

    Done

  • No temporary password re-entry

    Done

  • Copy link after publishing

    Done

  • Plain-language labels

    Done

  • Clear required fields

    Done

Priority 2

  • Gallery arrow-key navigation

  • Logo or text in the hero

  • Contact privacy options

  • Music Release improvements

  • Custom section order

Priority 3

  • Bento photo grid

  • Persistent music player

  • “On tour” indicator

  • Smaller video embeds

  • Per-artist personality

  • Clearer drag handle

  • Best practices docs

Priority 4

  • Separate Spanish and English versions

Conclusion

Overkit_ has grown from Alpha to Early Access, shaped at every step by the people who use it, from informal conversations and my own assumptions to documented, moderated usability tests.

I’m building this on my own, but not alone. The DIY spirit of the music community is why this can work: a tool that serves artists at every level, and helps underground professionals show the world how professional they already are.

Black-and-white photo of a laptop on a wooden café table showing the Thell Barrio press kit, next to a cup of coffee, a notebook and a pen.

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